Customer
Engagements

10,983

Lob Engagements

1,676

Average
Engagements
Per Account

20

Social Media
Interactions

35,731

Accelerated Success
Program App

$71.7M

Marketing Qualified
Leads

902

Sales Qualified
Leads

14

Marketing Enabled
Pipeline

$1,362B

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Description: Impact driven across the EIFM Marketing portfolio on Enterprise Areas.

Collaboration

This information is specific to Collaboration.

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Collaboration

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720

Customer Engagements

% Enterprise Accounts Engaged 42%
LOB Customer Engagements 145
Executive IT Engagements 23
Net New Customers Engaged 162
Marketing Qualified Leads 22
Sales Qualified Leads 0
Marketing Enabled Pipeline $99M

Security

This information is specific to Security.

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Security

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1,703

Customer Engagements

% Enterprise Accounts Engaged 69%
LOB Customer Engagements 102
Executive IT Engagements 36
Net New Customers Engaged 554
Marketing Qualified Leads 531
Sales Qualified Leads 3
Marketing Enabled Pipeline $240M

Enterprise Networking

This information is specific to Enterprise Networking.

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Enterprise Networking

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1,462

Customer Engagements

% Enterprise Accounts Engaged 67%
LOB Customer Engagements 90
Executive IT Engagements 17
Net New Customers Engaged 184
Marketing Qualified Leads 79
Sales Qualified Leads 0
Marketing Enabled Pipeline $120M

Data Center

This information is specific to Data Center.

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DATA CENTER

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4,354

Customer Engagements

% Enterprise Accounts Engaged 78%
LOB Customer Engagements 480
Executive IT Engagements 73
Net New Customers Engaged 1,593
Marketing Qualified Leads 55
Sales Qualified Leads 2
Marketing Enabled Pipeline $409M

Click a SEGMENT to see impact by architecture.

In 1HFY15, activities drove engagements that bridged customers’ IT and business agendas in the areas of Cloud, Big Data, Security, and Mobility. For 2HFY15, expect a sharper focus on LOB and Executive IT engagements, as EIFM programs continue to emphasize the connection between our core architectures and formal enterprise solutions such as connected analytics, mobile experiences, branch-in-a-box, intelligent contact centers, and business conferencing and communications.

Description: Impact generated by architecture specific marketing activities on Enterprise accounts.

<
Map

Healthcare

This information is specific to Healthcare.

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HEALTHCARE

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1,472

Customer Engagements

Accounts 80
Average Engagements Per Account 19
LoB Engagements 187
Executive IT Engagements 50
Net New Customers Engaged 380
Marketing Qualified Leads 81
Sales Qualified Leads 0
Marketing Enabled Pipeline $186M

Retail & Hospitality

This information is specific to Retail & Hospitality.

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Retail And Hospitality

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692

Customer Engagements

Accounts 61
Average Engagements Per Account 12
LoB Engagements 86
Executive IT Engagements 53
Net New Customers Engaged 149
Marketing Qualified Leads 67
Sales Qualified Leads 1
Marketing Enabled Pipeline $166M

Manufacturing And Energy

This information is specific to Manufacturing And Energy.

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Manufacturing And Energy

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3,762

Customer Engagements

Accounts 119
Average Engagements Per Account 33
LoB Engagements 620
Executive IT Engagements 93
Net New Customers Engaged 1,609
Marketing Qualified Leads 160
Sales Qualified Leads 3
Marketing Enabled Pipeline $367M

Financial Services

This information is specific to Financial Services.

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Financial Services

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1,583

Customer Engagements

Accounts 66
Average Engagements Per Account 24
LoB Engagements 292
Executive IT Engagements 81
Net New Customers Engaged 467
Marketing Qualified Leads 111
Sales Qualified Leads 0
Marketing Enabled Pipeline $154M

Customer Experience

This information is specific to Customer Experience.

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Customer Experience

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337

Customer Engagements

Average Engagements Per Account 2
LoB Engagements 73
Executive IT Engagements 16
Net New Customers Engaged 90
Marketing Qualified Leads 0
Sales Qualified Leads 0
Marketing Enabled Pipeline $37M

Workforce Experience

This information is specific to Workforce Experience.

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Workforce Experience

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20

Customer Engagements

Average Engagements Per Account 1
LoB Engagements 20
Executive IT Engagements 0
Net New Customers Engaged 12
Marketing Qualified Leads 0
Sales Qualified Leads 0
Marketing Enabled Pipeline $325K

Business Analytics

This information is specific to Business Analytics.

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Business Analytics

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337

Customer Engagements

Average Engagements Per Account 3
LoB Engagements 105
Executive IT Engagements 42
Net New Customers Engaged 209
Marketing Qualified Leads 0
Sales Qualified Leads 0
Marketing Enabled Pipeline $13M

Click the map markers to see impact by vertical or enterprise capability.

Following a balanced portfolio approach to target BTx accounts, with a bias towards high-quality interactions and meaningful engagements. Seeing increased momentum in IoE/IoT.

Description: Impact driven across the EIFM Marketing portfolio on BTx vertical accounts.

*Enterprise capabilties - Impact generated by practice area specific marketing activities on Enterprise accounts.

Social Reach 7,093,645

Social Clicks 37,122

Social Advocacy 1,366

Accounts Engaged 543

Contacts Engaged 11,484

IT Engagements 7,388

LOB Engagements 1,715

Net New Names 3,871

MEU Readership 51.00%

MQL 925

SAL 126

Conversion Rate SAL/MQL 14%

SQL 14

Conversion Rate SQL/SAL 11.00%

SQL S $3,762,000

Marketing Enabled Pipeline $1.362B

Average MEP Deal Size $336K

COI Subscribers 11,179

Social Members 25,307

ASP Engagements 12

ASP MIO S $81,700,000

Social Clicks/Post

+45.75%

16.2 / +5.09

IT Engaged

-13.56%

7,388 / -1.16K

Net New Names

-27.70%

3.871 / -1.41K

SQL#

-30.00%

40 / -6

Social Membership

+13.64%

25,307 / +3.04K

Contacts Engaged

+45.75%

16.2 / +5.09

LOB Engaged

-34.79%

1,715 / -915

MQL#

+91.51%

925 / +442

SQL$

+2,281.01%

$3.76M / +3.6M

COI Subscribers

+3.51%

11.2K / +379

YTD Enterprise Funnel Performance

This is a description of the data on this graph.